Plain language is meant to be understood by any reader. Do you want to measure the clarity of your texts? Train your contributors in the principles of plain language? Improve your corporate reporting? Whether you want to work independently or with expert guidance, we are by your side to help you up your game.
Plainly: the new plain language technology
Plainly is the name of our plain language intelligent algorithm. It is a web application that in three clicks assesses the clarity of your corporate texts and pinpoints the most important areas for linguistic improvement. Whether you choose the free or Pro version, Plainly is the ideal companion for any professional who wants to quickly, objectively and independently improve their texts. It can handle any level or volume of text.
Plain language and translation
Translation quality and speed are two vital aspects of our business that translation assistance technologies are constantly improving. Yet we see the same statistic year after year: nearly 70% of translation problems stem from misinterpretation or the complexity of the source text. In 2020, an international study conducted with BVA measured and proved what we already suspected: the clearer the corporate text, the better the multilingual translations will be. To make use of this finding, we offer our clients integrated linguistic support known as “augmented translation”.
When you apply plain language to your source texts to make them more effective, the translation process is:
- better (less risk of misinterpretation and need to make decisions)
- more cost effective (less time to translate, check and lay out)
Welcome to the world of augmented translation!